The Phenomenon Of Declining Fertility Rates In Modern Society Continues To Rise! The Maternity Care Market Is Booming!


The Average Age of Women Delivering Their First Child Keeps Rising. Starting a family Seems More Difficult than Succeeding at Work.

The changes in lifestyle and social value cause many people to either delay marriage or wish to achieve financial stability prior to pregnancy, leading to a major increase of childbearing age in many countries over the past ten years. Women’s mean age of first-time pregnancy has reached 30 and above nowadays; however, both international and domestic medical literature indicates that the ideal age of pregnancy is 25. Delayed childbearing not only makes it a little harder for women to get pregnant and escalate the chance of infertility but also causes more severe physiological discomforts during pregnancy and increases the health risks for both mother and baby. Therefore, expectant parents during late pregnancy are paying extra attention to all the necessities for a healthy pregnancy.

The expectant parents between the ages of 30 and 40 are more financially stable and take prenatal care more seriously. Because of that, advanced maternal age and low fertility rate unexpectedly drive the growth of the mother and baby care market. They are actively maintaining the best possible physical function through dietary supplementation during pregnancy and are more willing to invest in high-quality products to take care of their babies afterward. The baby products such as diapers, milk powder, child safety seatss, cleaning items, and skincare products have become more luxurious and the healthy food also become the source of essential nutrients during pregnancy. According to the latest report from Grand View Research Inc., the market size of baby products in the United States is expected to reach 16.78 billion U.S. dollars by 2025. 

According to the research data published on in 2019, the mother and baby care market keeps growing and has reached three trillion Chinese Yuan in 2018.

Therefore, the low fertility rate and delayed childbearing going on worldwide are the key factors driving the growth of the mother and baby care market. Even though Taiwan is one of the countries that have the lowest fertility rate in the world, the families in Taiwan are willing to do anything to ensure a healthy pregnancy and baby development. The revenue growth of the mother and baby care market continues to increase annually and the expectant parents are more willing to try the products advertised as promoting a healthy pregnancy. The baby products could range from the most basic and harmless products such as feeding utensils and an organic detergent to dietary supplements such as vitamin, folic acid, calcium, and more, but guess what, these hold only a tiny portion of the mother and baby care market.

The global prenatal vitamin supplement market size has reached 377 million U.S. dollars in 2018. As mentioned previously, financial stability and increasing health awareness are the key factors driving the growth of the market. In addition, obstetrician-gynecologists are beginning to recommend nutritional supplements to pregnant women. The sales of prenatal supplements should not be underestimated. Advanced maternal age pregnancy and diversified information channels make pregnant women pay more attention to their health status, meaning that the prenatal supplement market is expected to grow continuously.

Reference resources:

Global Prenatal Vitamins Supplements Market To Expand With Advancements In Gynaecology 

The Nutrient Supplements are Crucial to Support the Five Stages of Pregnancy

Life starts to change from the very first moment of pregnancy. For instance, some medicines would carry the label of the warning and caution statement for use during breastfeeding and pregnancy. The FDA in the United States published the content and format of labeling for human prescription drug and requirements for pregnancy and lactation labeling, referred to as the “Pregnancy and Lactation Labeling Rule” or final rule in 2014. The United States then gradually alter the prescription drugs launched after June 30th, 2001 to meet the labeling standards and the labeling rule was intended to make it easier for doctors to prescribe safe and effective drugs to pregnant women and lactating women.

Pregnant women could already notice the changes in their bodies such as dull aches in lower abdomen, nausea, and the vomiting during the first trimester. As the uterus expands, the supporting ligaments stretch in order to accommodate the increasing weight, which pulls on the ligaments and causes dull aches in the lower abdomen. Besides, the causes of nausea and vomiting in the early stage could possibly be endocrine alterations such as hormones or psychological stress. Because the progesterone level gets elevated during the second trimester, water retention occurs and affects the metabolism in the gastrointestinal system. Other symptoms such as constipation, abdominal bloating, and abdominal pain may appear mostly because the enlarged uterus adds pressure on the rectum and activity level reduces. Pregnant women tend to experience anemia during the third trimester because fetuses are in need of a large amount of iron to foster great cognitive development in the future. Iron deficiency then easily leads to exhaustion and palpitation. Furthermore, the tummy being too large will block the blood circulation for the lower body and cause low extremity edema during the last stage of pregnancy.

Expectant mothers not only have to endure many physiological discomforts but also need to pay closer attention to their lifestyle and dietary intake in order to make sure of fetal health. Health Promotion Administration has provided pregnant women the detailed recommendation regarding the rate of nutrient deficiency and the number of nutrients needed during different trimesters. Nutrient supplementation is absolutely essential for a healthy pregnancy.

What tends to be overlooked is postpartum recovery. The lochia that lasts for about a month and weight retention after pregnancy are many mothers’ nightmares. The traditional practice of postpartum confinement in Chinese culture is to recover the physiological functions and replenish nutrients for breastfeeding through adequate amount of rest and dietary supplementation. The women who go through vaginal delivery would experience longer duration of lochia and when the color of lochia changes from Rubra to serosa and then slowly turns into alba, it means that the period of lochia is closed to be finished. On the other hand, breastfeeding not only help mothers get back in shape faster, but also accelerate the excretion of lochia. Lower abdominal pain or infection may occur if lochia is not excreted completely. Even though there are a lot of benefits when it comes to breastfeeding, some problems such as breast engorgement, breast pain, mastitis, and insufficient milk supply could be challenging for many first-time mothers. 

Maintaining a healthy lifestyle and good dietary habits, exercising regularly, staying in a good mood, and conducting health examinations periodically is essential during and after pregnancy. The fast-paced lifestyle nowadays makes it relatively hard for people to meet the daily nutritional requirements and healthy food could easily resolve this issue by providing key nutrients in order to maintain the health developments of both mothers and babies. Health food can be considered as the perfect solution to alleviate the discomforts for the family that are concerned over the use of medicines during pregnancy.

Wel-Bloom Bio-Tech knows what food should be avoided during pregnancy well since many employees have gone through pregnancy and has combined many years of market experience and scientific research to develop a variety of health food for pregnant women to take based on the trimesters and their different conditions.


Because of delayed marriage, declining fertility rate, and busy schedule, it is hard to maintain a balanced diet nowadays. Therefore, people now pay extra attention to the nutritional needs during pregnancy, postpartum recovery, and even the period when you are preparing for pregnancy.

Besides the couples and their family members, the field of medicine and public healthcare system are also paying more attention to the nutritional requirement during pregnancy and the health status of expecting mothers. Women are responsible for the health development of their babies and they often make significant sacrifice for the households including the seniors, significant others, and the newborn babies. Since women are the protector and the caregiver of the family, the public health has recently been working on having them cultivate the appropriate mindset towards maintenance of health and nutrition during pregnancy.

Therefore, in addition to healthy lifestyle, healthy diet, regular exercise, good sleep quality, and even emotional managements are key. High-quality nutritional supplements are convenient and efficacious to modern lifestyle. Origin of ingredients, efficacies, applicable objects and range are certainly being required to meet certain standards. Pregnancy care is even more vital since it has a major impact on the health of baby and breastfeeding. As a clinician, while noticing how much the expecting couples actually care about the nutrient needs, I am glad to see that many great products are satisfying their needs.

In addition to the care for pregnant women during the three trimesters of pregnancy, postpartum recovery is gaining more attention lately because most women still need to return to normal activities immediately after childbirth. They hope to have significant improvements on work, social life, body figure, physical strength, and even the symptoms related to the quality of life. Be the husband that keeps supporting the wife after birth.

Many people ask me for the advice on choosing nutritional supplements. Medicine and nutraceutical actually keep innovating and I would recommend that people choose the products containing high-quality ingredients from the companies that have great reputation and dedication. Besides, having adequate intakes of essential nutrients from diverse diet and a healthy lifestyle including some adjustments regarding exercise, sleep quality, emotional management are even more important. Regardless of what has been mentioned previously, the most important matters in the family are the support and care for each others. Last but not least, I wish all the parents are enjoying their new chapters in life and make sure to take care of your significant other.

Wel-Bloom Takes the Pregnancy Supplements to the Next Level with Careful Selection of Safe and High-Quality Ingredients

Wel-Bloom Bio-Tech utilizes professional knowledge to produce the formula that provides the crucial nutrients to alleviate the discomforts during each stage of pregnancy.(For more details on this article please visit Wel-Bloom News, the next chapter of “Vol.22-The Phenomenon Of Declining Fertility Rates In Modern Society Continues To Rise! The Maternity Care Market Is Booming!-Part Two“.)


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Wel-Bloom Bio-Tech, experts in dietary supplement foods research and development in Taiwan

ALLVol.22-The Phenomenon Of Declining Fertility Rates In Modern Society Continues To Rise! The Maternity Care Market Is Booming!-Part One